I'm Bo — an Associate Design Director currently playing with colorful pixels at

When designing, I always strive to push the envelope, and fight for what I believe in. I love working with small details that really make the work stand out.

Never play it safe.

Press & Recognition

Beyond Trends — Bold will battle bland in brand design
The FWA — Insights Interview with Pia Leichter and myself
Bureaubiz — The industry's best creative craftsmen (in Danish)
Jury Member at Creative Circle Awards (in Danish)

DigiDay — Jagermeister turns to Snapchat for Halloween push
ClickZ — How Jagermeister nailed their Halloween marketing
Chief Marketer — Thousands share Jägermeister’s halloween snapchat game
Fab News — Jägermeister Launches New AR Experience for Halloween
a.list — Jägermeister Reveals Halloween Fortunes With AR Tarot Cards
Mobile Marketer — Jägermeister's AR Tarot serves Snapchatters their 'cocktail fate'
MediaPost — Jagermeister Taps Augmented Reality For Halloween
Lovely Mobile — Jägermeister Launches New AR Experience for Halloween
Trend Hunter — Jägermeister's 'Divine the Darke' Unfolds on Snapchat
BizBash — How Jägermeister Is Using Snapchat’s New AR Features

Complex — A Campaign to Celebrate the Design Idea Behind the NMDs
Sneaker News — Pop-Up Exhibits Inspired By NMD In LA And NYC
Empire Entertainment — Adidas NMD Pop-up Shop
Footwear News — Adidas Launches Gallery Inspired by History of Photography
LA Guestlist — adidas Originals NMD x UNDFTD and ‘Camera Obscura’ Pop-Ups
Sneaker Watch — Gorgeous NMD Photography Exhibits From Adidas!

I see U

Exhibition at Trailerpark I/O
Insights interview with The FWA
Featured in Wired Magazine Berlin
Wired Online Berlin — This DIY spy kit turns conversations into GIFs (in German)
Fast Company — Surveillance Into GIFs
Core77 — DIY Surveillance for the Masses ...and the Makers
Fubiz — Playful DIY Surveillance Kit to Democratise Surveillance
Bashooka — 20 Beautiful Examples Of Brutalist Web Design
Politiken — Overvågning er muligt for alle (in Danish)

Holm Marcher & Co.

Featured website on Site Inspire
Feature article in Page Magazine (in German)
Medium — 3 hot trends in web design you should be aware of
Design School — 50 Visually Impactful Websites to Inspire You
Innovo — 33 of the coolest things you will see on the internet
Designmodo — Fresh Trend in Website Design

Greenfield Belser — Site of the Week: Holm Marcher & Co.

1 × Webby Awards
3 × Webby Awards, Nominee
2 × Creative Circle, Silver Award
2 × Creative Circle, Shortlist
1 × Glossy Award
2 × Shorty Award, Nominee
2 × Awwwards, Site of the Day
2 × The FWA, FWA of the Day
3 × CSS Winner, Site of the Day
1 × CSS Design Awards
1 × Dope Awards
4 × Young Creative Circle Award, Finalist

Associate Design Director

2018 — Present

Jury Member
2018 — Present

Associate Creative Director


Art Director

2017 — 2018

Digital Designer
Hello Great Works

2015 — 2017

Digital Designer

2013 — 2015


Art Direction
Concept Development
Content Creation
Creative Vision
Digital Products
Interactive Experiences

adidas Originals, Arla, Blue Origin, CarMax, Champs Sports, Danske Bank, Distortion Festival, Fox Business, Holm Marcher & Co., Jägermeister, Jet, NYU Langone Health, Oculus, Patrón, Pepsi, Space10, Supercell, TDC, Trailerpark Festival, Telenor, Ørsted.

Atomic Design and Interface Inventory
Danish School of Media and Journalism

Tech and Method in Interaction Design
Danish School of Media and Journalism

Interactive Design, BA Degree
Danish School of Media and Journalism
2010 — 2013

Multimedia Design, AP Degree
CPH School of Design and Technology

2008 — 2010

"I had a pleasure working with Bo for over two years, and his exceptional art direction led to many successful digital campaigns at Firstborn. His positive energy is always influencing the team to push the design further. He is a great mentor to the team but also loves teaching students outside of the company."

JoonYong Park
Chief Creative Officer at Firstborn


"Bo is a very talented designer with a strong focus on craft. It's been a pleasure to work with him on a variety of projects over the years (brands like adidas and Jet come to mind). But it's not just about his care of craft—Bo is also great at presenting his work and aligning both clients and younger creatives to the larger creative vision. He is great on set whether it be live action video or a large photo-driven project. Being on set requires a clear creative vision but also a pragmatic and flexible approach which he has."

Dave Snyder
SVP, Executive Creative Director at Firstborn


"Bo's great. He's reliable, he's got really great design sensibilities and is very digitally native. He can demand a set just as well as handle a presentation. I'm not kidding. Bo is a great presenter. Must be the Danish accent."

Ulrika Karlberg
Creative Director at Yard NYC