HAY

This is a fictional, and self initiated, re-branding of the Danish Furniture Company HAY.

The main inspiration behind the new branding was HAY's constant search for inspiration in the stable structures of architecture and the dynamics of fashion. They have a sharp eye for modern living and sophisticated industrial manufacturing, and their vision is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers.

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