Jet Holiday Lifestyle Photoshoot
Portraying the fun and playful brand of Jet, we were tasked with creating a range of holiday scenarios that would live on their online commerce platform.
Because the Jet brand is unpretentious, fun and at eye-level, we wanted to create—and capture—candid, authentic moments that felt true to life. We wanted the scenarios to feel like you were a "fly on the wall" in someones livingroom.
For the treatment, the photos should feel like something you could find in your grandparents attic. Therefor the photos were color graded with warm tones, high contrast and with a lot of grain.
Lead Art Direction, Concept Development, Photography Direction
Tasked with creating an interesting, actionable and on-brand Metrocard for Jet, we tapped into the playful nature of the Jet brand world, creating an abstract pattern from the logo on one side, and an eye catching chevron pattern on the other, that simulates the motion of swiping your Metrocard Card.
Lead Art Direction, Concept Development, Design