Jet Holiday Lifestyle Photoshoot

Portraying the fun and playful brand of Jet, we were tasked with creating a range of holiday scenarios that would live on their online commerce platform.

Because the Jet brand is unpretentious, fun and at eye-level, we wanted to create—and capture—candid, authentic moments that felt true to life. We wanted the scenarios to feel like you were a "fly on the wall" in someones livingroom.

For the treatment, the photos should feel like something you could find in your grandparents attic. Therefor the photos were color graded with warm tones, high contrast and with a lot of grain.

Role
Lead Art Direction, Concept Development, Photography Direction

Jet_FamilyFun_C_2830Jet_FamilyFun_C_2830
Jet_XmasGifting_C_2175Jet_XmasGifting_C_2175
Jet_TreeTrimming_C_1153Jet_TreeTrimming_C_1153
Jet_Friendsgiving_C_811Jet_Friendsgiving_C_811
Jet_Thanksigiving_C_527Jet_Thanksigiving_C_527
Jet_XmasDinner_C_078Jet_XmasDinner_C_078

Jet Metrocard

Tasked with creating an interesting, actionable and on-brand Metrocard for Jet, we tapped into the playful nature of the Jet brand world, creating an abstract pattern from the logo on one side, and an eye catching chevron pattern on the other, that simulates the motion of swiping your Metrocard Card.

Role
Lead Art Direction, Concept Development, Design

Jet_mta_card_chevron_02Jet_mta_card_chevron_02
jet_explorationsjet_explorations
jet_card_02jet_card_02
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