Redesigning pepsi.com with a focus on making the Pepsi brand feel approachable, playful and refreshing—using shapes within their logo, we created an animation system that reflected just that.
By using a block based design system, we created flexibility within the structure of the website to make it feel dynamic and interesting. The main focus of the site is to show their newest initiatives, upcoming events and nutrition information for their primary beverages.
Lead Art Direction, Concept Development, Design, User Experience
Taking inspiration from the shapes in the logo, we created a wave transition to work as a wipe between different sections of the website. The bounce effect used on typography, images and buttons is a nod to the playful, refreshing and characteristic brand that is Pepsi.